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Wednesday January 4, 2006 JST

“No Plow in Sight”

Amazingly this is not a rant about the local snow removable program within city limits.

Residents will find out next week whether a plow is still part of Polk County’s official image.

County leaders decided earlier this year to dump a decidedly rural-flavored black-and-white seal used for letterheads, signs, etc. The simple design dates back at least six decades.

A public relations firm was paid $9,358 to determine that the plow is outdated and probably doesn’t convey the image Polk County wants to show the outside world. Of about 140,000 properties in the county, an estimated 6,500 are classified as agricultural.

County leaders on Tuesday will unveil a proposed full-color emblem — “POLK” is printed boldly against the backdrop of the Capitol — that includes the slogan: “Leading the Way.”

There’s no plow in sight.

The new logo:

Image hosted by Photobucket.com

Not a bad logo, but I’m not sure how it will top the old logo:

Image hosted by Photobucket.com

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